Everyone’s got a vlog these days, it seems. You want one too. It’s a great way to attract more visitors to your site, create authority in your niche, and it also happens to be a lot of fun. But, it’s also a lot of work. Fortunately, the actual process itself is simple. Here’s how to get started.
Start With A Theme
Your theme is what will probably make or break you in the long-run. What type of vlog do you want to publish? You should stick with something you know a lot about and are passionate about. Vlogs where you have to constantly do grunt work and tedious research to make them successful are about as fun as watching paint dry.
Do you want to target families? Business owners? Teachers? Journalists? Other video artists? Do you want to publish videos about playing the piano? Science experiments? Money tips? What about family planning or running a business? These are all viable themes and target markets, but you have to choose just one of each.
For example, choose a theme like “financial advice” and a demographic like “young families.” That will give your vlog focus. You’ll only publish videos about financial advice specific to young families just starting out.
Find Web Hosting
A good web host is worth its weight in gold. Choose a host that has good customer service and a service-level agreement. If you don’t have much money, it’s OK to start with a budget host. Just know that you’ll probably eventually outgrow them and you’ll want to upgrade to a better host. Some discount hosting providers do have higher tiers of service, but they are often all similar in terms of quality.
In other words, it’s rare to find a budget hosting provider that also offers scalable security features and a high-quality VPS. Go with trusted names like Firehost and LiquidWeb if you can afford them. Otherwise, HostGator is one of the more popular “starter hosts.”
Name Your Blog
Give your blog a name that corresponds with your theme. Include your keywords in your blog name, if possible. Make sure the actual website name also contains part or all of your main keyword and is descriptive of what your vlog is about. It should attract human eyeballs first, and search engines second.
Plan Your Sharing Strategy
Social sharing is huge, and it’s how many videos go viral. But, beyond Facebook and Twitter, there’s an underworld of video file sharing and conversion. BitTorrent is still huge, and programs like YTD’s YouTube file converter, available at http://youtubedownload.altervista.org/are almost a necessity if you host downloadable videos on your site.
YTD’s program allows you to convert your video files into almost any file format in HD quality. Why would you care about doing this? Well, you will care when you find both PC and Mac users hitting your site. You’ll want file formats both types of users can download and enjoy.
Create The Content
Content should be unique and meaningful for your audience. For example, Derek Muller’s Veritasium channel on YouTube is one of the most unique and engaging science channels on the site. That’s the level of quality you want to shoot for.
Always edit your videos before publishing them. Clean up any video errors, fix lighting, contrast, color, sound, and add any visual effects and filters you want before the final publishing.
When it’s time to publish, publish far and wide. Hit up all of your social media sites, but also look into press releases for content. This will probably give you the most bang for your buck.
Remember to respect intellectual property with video downloads.
Margaret Jones has made the move to video blogging after years of writing. She enjoys sharing her insights into the tips and tricks for successful vlogging.