Blogging is important. Even more so in the face of 2015. Going into the next few years, blogging is going to be more important than ever before. But, it needs to be done so in a way that maximises the SEO value of the content that is being distributed.
Blogging and SEO have an incredible relationship. Using the two in conjunction with each other can see you on the fast track to success.
For many bloggers, they want to ensure that their blog is authoritative and relevant. They often feel that SEO diminishes the value of their blog. But, the right keywords and links can throw your blog out into the stratosphere. It’s all about using the right techniques and getting the balance just right.
Sharing is Caring
One of the best ways to ensure that your blog is prominent is to share it with social media. Social bookmarking is important for SEO. So, having your blog loudly and proudly shared across a wide range of platforms is more important than ever. You need to ensure that you are sharing your content. But, don’t make the mistake of sharing once and hoping that, that will do the trick. The key is consistency. Plug your blog over the course of a couple of weeks. Share at different times of the day. Go beyond Facebook and Twitter. Ensure that you are sharing so that you can receive those all-important likes, shares and retweets.
Keywords are fundamental for SEO. They can ensure that your blog is getting the recognition and the viewership that it deserves. But, researching keywords can be a painstaking task. Especially, if you don’t know your target audience as well as you would like. This is where the art of research comes in. If you have a personal blog, opt to use Google AdWords. This can be a highly effective tool in your blogging arsenal. But, if you have a professional and company blog, outsourcing this function may be wise. Many people ask, “should I hire an SEO outsourcing company?” if you’re new to SEO, then yes. Outsourcing SEO can be massively beneficial to ensuring that your blog is prominent and receiving those critical hits.
Domain Name Pain
Many people use WordPress and other free blogging tools. This is great if you want to save money. But if you are looking at SEO methods for your blogs, you are probably looking at ways that you can make money. Ditch the free blogs and strive to have a domain name of your own. If you don’t, your SEO endeavours will only serve to make Word Press or Blogger.com money and visibility. Be the master of your own destiny and get your own domain name.
Maximising your SEO success means having to list other works and articles that are similar to your own. Have you noticed how websites have a recommended reading list? That’s because it maximises your visibility in the online world. Ensure that you finish all blog posts with a relevant and recommended reading list of similar articles. That way, you can boost your SEO potential and ensure that people are reading your content. It’s simple once you know how.