Some people think of writing a blog post as an easy job, as something that doesn’t require a full skill set. The truth is though; there is a lot of blogging that many people don’t understand. Writing a good blog requires a great deal of practice and expertise. Writing blogs is a learning process, and mistakes are very often made. Luckily, this list is here to help. It will help you to navigate and avoid the most common mistakes made by blog writers.
The 10 Most Common Mistakes in Writing Blog Posts
- Writing blog posts at random. Maybe you want to write about your day in one post, include a recipe in another, and then write about travel a different day. If your blog is meant to be read only by you and your friends or family, then it’s fine to treat it as an online diary of your days and ideas; however, if you want to increase your readership, then you should be more specific. Each post you write should serve to boost your brand or platform. Find a niche and start working your way up within it.
- Writing too professionally.While some blog posts may require a little bit of a professional tone, blog posts should generally be a bit more on the conversational side. If you write like you do in a term paper or report, then you may lose your audience. Make sure to hone your voice and make it your own. Don’t sound too stiff, sound like yourself. People will care more about your posts if they can feel your personality burst through.
- Writing too broadly. Broad topics are hard to get a good hold on because they pose questions that cannot be answered in a blog post. For example, a blog post about social media should not be about social media in general, but about one specific aspect of social media. You need to be detailed, and the more specific your topic, the more detailed you can be. Additionally, the more targeted your post, the likelier you are to build a readership. Choosing a concrete topic for your blog and a title to match is one of the best ways to gain a following.
- Not knowing who your audience is. You have to know who your intended audience is before you start your blog. Are they business marketers, college students, or 25-35-year-old travelers? This makes a huge difference. Knowing the necessary details about your audience will make your posts stronger and more targeted. You may think your audience will find you, but it should be the other way around. Know your audience and put in the work to try and find them.
- Randomly formatting your blog. People often think that “blog post” is synonymous with a stream of consciousness writing, but it’s not. You should structure your blog posts, use headings, and plan their format before writing them. Create a goal for each post (what you want to convey) and then make a list of supporting bullet points before you begin.
- Thinking that your post exists in isolation. While your post may be compelling in its own right, it will be stronger if you add supporting evidence or link to other blog posts. This will also increase your blog traffic and allow you to engage with other bloggers and writers. While opinion pieces are certainly valid, if they can be put in conversations with other opinions or are backed by data, then you will be taken more seriously.
- Not creating a subscribers list. Studies show that email is actually a far more effective marketing tool than social media. Creating a subscribers list, through which people are given access to your content, increases traffic to your website by a lot. Your email subscribers are also more likely to comment on and share your blog posts, which will, in turn, bring even more traffic.
- Not editing. Even if you’re experienced in writing and have written more complex pieces in the past, you still need to sit down and take a little time to proofread and edit what you write.
- Blogging only once in a while. Beginner bloggers often think they only need to post when they “feel the inspiration.” This is definitely not the case. Inconsistent blogging is one way to guarantee that you won’t get traffic to your blog. And while volume is important, consistency is also key. You should create a calendar that allows you to stay organized, making sure that you’re posting a set amount of times per week.
- Giving up. This is easily the biggest mistake that new bloggers make. After a few posts, people may not see any increase in traffic, but that’s okay. Blogging is a gradual game, and a lot of hard work and consistency is what will lead you to success. Your focus should be long-term, meaning that you should write professional blog posts that will be relevant for longer and will, therefore, stay on search engines for more time.
Blogging, just like any skill worth having, needs to be properly practiced and honed before one can become an expert. People aren’t born bloggers. A successful blog comes only after a lot of hard work, after making mistakes and learning from them. Hopefully, this list will remove some of those mistakes from your list of barriers and blogging will be made just a little bit easier for you. Remember, the most important part of blogging is consistency and hanging in there when it feels like you shouldn’t.