The future is here, and it’s pretty cool. Do you love living the future? Watching as people take science fiction entering their lives for granted? Still get that sense of wonder when the newest tech shows just what was going on in the minds of innovators?
If you are always surfing the web for the latest tech news, you can turn that obsession into a blog and share your enthusiasm for all things techie with the world. Or maybe you own a tech business and want to drive more traffic to your website. A tech blog can be just the thing to show your customers you are passionate.
One Small Step
First things first, you need to set up a blog. And the first thing to do is to choose a domain name to represent you. Make sure you own the domain, don’t use a free blogging site. They can remove your blog at any time, putting them in control of your content instead of you. Find a reasonably priced, reliable hosting service. And set your blog up with WordPress.
Yes, there are competitors, and you could use one, but unless your blog is about web hosting or web design, you just want to go with the default. WordPress is the easiest, most popular platform around. And go ahead and buy a framework and template. Again, unless that’s what your blog is about, you don’t want to spend your time choosing or building, you want to concentrate on your topic. Which brings us to…
What is your topic, anyway? There are many blogs out there with a very wide range to topics covered. Very popular blogs. But if you try to cover all the same topics, you might find yourself in competition with a larger, more established blog in your same space. An easier route, at the beginning, is to pick a narrow topic and dive deep. Get very involved in a single facet of the huge realm of tech. Don’t focus on games, narrow it down to console games cooperatively played online.
If you are interested in automation and robotics, think about zooming in on self-directed, mobile robots for home and small business use, like the Roomba. Becoming the expert on a niche interest takes you out of competition with the big one stop shops and lets you gather an audience who respect your knowledge. As you grow, you can branch out and explore new areas, preferably adjacent to your original focus so you bring your core readership along with you.
Signpost Up Ahead
Once you’ve found your focus, you can take a look at the trends and innovations happening in your chosen field. Let your readers know what’s new or scheduled to be released soon. Innovative ways of using the existing technology. Hazards and pitfalls they might encounter. You should be able to introduce them to all that is weird and wonderful in your subject area, as it happens, as it is announced.
To Boldly Go
Now you can step beyond what is happening and extrapolate what the next steps are. Wouldn’t you like to have predicted drone pizza delivery when the first drones came out? Or better yet, the regulatory nightmare Amazon is facing as the government tries to write rules for their drone delivery system. Arthur C. Clarke proposed two hazards to prophecy: Failures of Imagination and Failures of Nerve. Stretch your imagination to picture where technology might go and be bold in those predictions.
Don’t shy away from conclusions simply because “It can’t possibly be so.” Rocketry was well understood by some scientists and the equations governing it available to others, yet otherwise reputable and knowledgeable scientists outside the field denied the possibilities described by those equations. By following the scientists with the nerve to see what could be done we now have a ring of satellites around the Earth for communication, weather forecasting, and location services (the GPS network). Be bold!
To Infinity and Beyond
Once you’ve pushed to the edge of extrapolation, what lies beyond it? The entire universe. “There are more things in heaven and earth, Horatio, than are dreamt of in your philosophy,” wrote Shakespeare. Think about not just what might be, but what could be, the infinite possibilities available as our technology advances in so many ways and in so many directions. This goes beyond being an observer of trends and into being a futurist. But only making safe and predictable forecasts limits you.
Rise up and point to a future and tell what could be. Be it glad news of a miraculous Utopia or a terrifying warning of a disastrous future, put your stake in the ground and tell people what you think could come to pass. Futurists are frequently wrong, sometimes even because their warnings steer us away from that terrible course. But they are brave and vocal. They tell us what can happen “If This Goes On”.
Hopefully this has fired your imagination, and nerve, to start that tech blog and make your voice heard. To share your passion for the future, which has suddenly become the present in so many ways, and all the amazing advances we are making, will make, might make. The future is out there, waiting for us. The world needs guides. Step up and lead.
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