A smart approach to marketing is the key to success in today’s sharp competition, where email sending plays very important role. If you implement it by yourself, it will take a lot of time and effort, which is reasonable to spend not on mechanical actions, but on creative ones. Therefore, choosing a service for sending email messages is not an easy task. The main benefit of an email service is that it saves your time. In just a couple of minutes, you can edit the template in a graphical editor and send an email according to the specified parameters.
Mailing is an entire management system. Email services send out emails immediately, offer dozens of options for designing and formatting emails, perform segmentation of clients.
Today, on the Internet, you can find a huge number of services that allow you to organize email-mailings. The problem is that they all have different possibilities and belong to different price categories, that’s why business owners and email marketers must spend a lot of time on making a decision, concerning the appropriate email service.
SendPulse is nowadays the leader among all the email services since the variety of options is wide.
SendPulse is an integrated messaging platform that offers the users to communicate with the help of email, push, SMS on all the gadgets. You are welcome to use those 3 channels of communication together, combine them within your communication campaign. It is invaluable as the reach and engagement of audience increases, and very few providers can offer this.
Besides, there several advantages of choosing SendPulse:
- Interface is attractive and really simple to use.
- You can create your email campaign for free to reveal the great possibilities of this service.
- There is a wide choice of templates to everybody’s taste.
- Automated series of emails are available. You can send them after a user subscribes or is added to the list, on special date, for example, on recipient’s birthday, triggered email can be sent once after a certain condition is met.
- To optimize your emails you can create A/B test.
- It is possible to monitor success of your email campaigns with the help of Analytics.
- Round-the-clock technical support is at your service.
SendPulse is a step ahead of all the email services because it looks to the future. This company created the Artificial Intelligence (AI). AI is a highly desired functionality as it avoids sending bulk emails, creating a very personal campaign.
How does AI work?
AI analyzes previous email campaigns and communications, history of purchases, selects the information about the addresses, geolocation, tracks users’ behavior. The main benefit of using AI is that it allows to send unique emails at the right time, i.e. the best for each recipient. Thus, a high level of personalization is observed and an accurate segmentation is carried out. AI predicts the time when a recipient is more likely to open and read an email, ignoring the rest. It has a huge impact on the email-open rate, click-throughs and conversion – valuable metrics for every marketer, rising them by 70%.
Furthermore, thanks to the artificial intelligence, resending of unread messages is available. The subject line and the communication channel will be changed to achieve better results.
For example, if a user chose a product in your online store, but haven’t bought it, being not ready for it, AI platform will gather valuable information about the previous purchases and use it to create a behavioral and personal email, which will show similar products to the subscriber or those ones, that are on sale.
How to send an email at right time?
It is pretty easy to send an email using AI. There is just one requirement: every recipient is to receive at least 10 mailings for AI to be really effective.
Choose the option “Send at the best time for each subscriber” to send the emails using artificial intelligence technology.
So, service of SendPulse is easy to use and it is essential for small and medium businesses while managing their promotion, attracting subscribers to the website, increasing brand awareness, notification on novelties, discounts, promotions.
Al developed by SendPulse analyzes the results (clicks, sales, errors) and finds out the best time for each recipient to receive an email. It is a progressive company that invests in the development of advanced functionality.