Today, talk about promoting services to the market often comes down to Internet marketing tactics. Admittedly, the Internet has made the promotion so effective and efficient that it is difficult for traditional marketing in modern conditions to achieve such results.
There may be some confusion in the minds of the business as if there were a whole new marketing concept. But this is not so! Digital technology expanded the scope of traditional marketing, and marketers were forced to follow the interests of their target audience.
Print ads, television, and radio advertisements perfectly perform their functions for mass audiences. Individual videos can be funny or sexy So that they are easy to remember and associated with specific brands. Can a small business afford a huge advertising budget? Of course not!
But how often online marketers talk about conversions and sales funnels! This can be confusing, as the emphasis shifts from actual sales to important indicators. It seems that they offer a journey through uncharted territories.
Therefore, this article is intended for anyone who wants to take advantage of Internet marketing to increase sales and profits. You can learn more from the top inbound marketing books wrote by top marketers.
What is internet marketing?
The main difference between Internet marketing and traditional marketing is a unique opportunity. A business can reach its target audience where customers are today.
No wonder. Modern consumers are online: they hang on social networks, receive news from online publications and blogs directly via email, and look for services on the Internet only when there is a need for them.
That's why, for a small business, you also need to be online:
- Get people's attention
- Create interest in services
- And get them shopping.
The new classic marketing tactic works so well that many people start thinking – this is “alternative marketing.” Inexperienced Internet marketing specialists are simply happy with the results that they rarely manage to repeat on other projects.
How Internet Marketing Works
Internet marketing creates touch points or points of interaction in various digital channels (social networks, search engines, e-mail) and forms relationships with development prospects.
Interaction points are aimed at getting to know your business and building trust in you as a service provider. Thus, when people are ready to make a purchase, they will first contact your company.
But this is not enough to increase sales and profits! It’s important to follow the rules of internet marketing tactics.
Internet marketing is not only about “having to be there” when your customers are ready to buy. It is about creating a desire to purchase and persuasion to make a purchase as early as possible.
What does it look like?
Let's look at a few examples.
Imagine yourself a buyer, and you have decided that you need a vacation at sea. Usually, when someone thinks about buying a tour package, he does not run to a travel company to order the first offer he sees. You are an experienced customer and will do some research first.
You will begin your search on the Internet to see the various options on the market. Initially, you will begin to look for the best conditions and the best prices. As soon as you have the first idea of the conditions of rest on the sea, you will need feedback and opinions from other buyers who have already taken advantage of this offer. Next, make a comparison of options for specific characteristics and compare the prices of different market players.
Only when you feel that the information received is enough, will you be ready to buy from those who gave you the best information.
The Key to Internet Marketing Success
Remember that Internet marketing is designed to give consumers the information they need when they need it. The purpose of Internet marketing: to force potential customers to appeal first of all to you when there is a need for a service.
Affordable Internet Marketing Tactics
Here are some of the tactics of Internet marketing available to small businesses:
- Content marketing
- Contextual advertising
- Social media
- Search engine marketing
- Website analytics
- Site conversion
Building your relationship with consumers is challenging to use only one tactic. Relations with customers will be flawed and flawed. The main task is to integrate all available tactics to be useful to customers, supply them with the necessary information, give valuable answers to their questions, and deepen confidence in their brand.
Ideally, at each stage of interaction with the target audience, the contact should be regular and without breaks. Internet marketing forms the route of “travel”: from initial awareness to conversion to purchase while expanding the field of points of interaction through post-sales services.