When push comes to shove, what does every blog owner want from their little corner of the Internet? A strong readership is excellent, of course, as is plenty of engagement and comment on your work. Ultimately, though, every blogger wants to make money, and it’s the one thing you must start doing if you want to make your blog a proper business – and perhaps even leave your job.
There are a whole bunch of reasons why your blog isn’t making any money – and you are in good company. The vast majority of bloggers are broke, never make much more than pocket change, and will, eventually, give up and move on to another idea. It doesn’t have to be this way, however. Take a look at some of these reasons why your blog might not be making money and see what you can do to change things.
Lack of (focused) traffic
You can’t convert visitors into money if you have no visitors – it’s as simple as that. So, your first task is to get traffic flowing to our site as soon as possible. However, it needs to be the right type of traffic – buying random clicks and visitors via a traffic seller isn’t going to work. According to CandidSky, there are a few things you need to start doing – and it’s going to take a significant effort. You’ll need to market your content and encourage your audience to share it. You’ll need to build relationships with other bloggers, and write guest posts for other blogs. And, most importantly, you must start doing all these tasks in the right places. Find out who, and where, your audience is, and go out there and expose yourself to them.
Lack of focus on the reader
Be honest – is your blog all about you? Many bloggers post page after page of news, information, and product details; all of which are about themselves or their company. The simple truth is that nobody really cares, and there is nothing of substance there that will get people to stick around or visit again. Do you need to connect to what matters to your ideal reader – what pushes their buttons? What frustrates them, and how can you help? Always focus on the user’s needs and what matters to them, and you will start finding your blog is beginning to succeed.
Inability to convert
There are plenty of reasons why you might not be converting visitors into customers. Your sales could be broken – if it even exists at all. Maybe you aren’t even asking the reader to buy what you are offering. You need to be pretty direct online, and guide people through what you expect them to do: tell them why they should buy it; tell them how they can buy it, and tell them when to buy it. Conversion rate optimization is, in many ways, more important than SEO, so do some research and use what you learn to try and improve your blog’s performance.
Ads that don’t match your posts
If you are trying to make money from selling advertising, it’s essential that the ads displayed on your site match with the content you are producing. For example, if you are blogging about fishing, ads for football and rugby kits are going to receive no clicks whatsoever. Try to ensure that your posts and advertisements are as closely linked as possible. While Google’s Adsense automatically matches ads to content, it’s something you need to think about if you are selling direct ad placements.