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10 Most Common Causes of Automotive Accidents

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Automotive accidents are one of the most common causes of fatalities across the globe every year. Unfortunately, a majority of them are caused by human error and are completely preventable. This indicates that thousands of lives can be saved every year if safe driving becomes a way of life. Adherence to traffic rules can also make all the difference when it comes to preventing automotive accidents.

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At the same time, it is important to be aware of the causes that lead to such accidents so that you can sideline them and practice safe driving every time you hit the road. Moreover, accident victims also need to be aware of their rights because it is possible to claim compensation for the injuries suffered during accidents caused due to someone else’s negligence. Here is a list of some of the most common causes of automotive accidents.

Drunk driving

Driving under the influence of alcohol is one of the leading causes of road accidents across the globe. People who drive after drinking tend to lose their focus and concentration, which increases the chances of mishaps manifold. Such accidents are more common during holidays and weekends. Though several rules have been put into place and drivers are repeatedly checked and warned, people still do it and risk lives.

Mechanical issues

While drunk driving is attributed to human error, some mechanical issues may also lead to auto accidents. The probability of a vehicle getting into an accident increases if it needs repairs. Drivers need to be particularly cautioned about brake and accelerator related issues. Similarly, broken lights and mirrors should be replaced at the earliest because these hamper safe driving. Keeping regular checks and maintaining their automobiles is the prime responsibility of the owners. Still, mishaps may occur when mechanical issues arise suddenly.

Weather conditions

Another factor that drivers cannot control is bad weather. Heavy rains and snowstorms, in particular, make road travel extremely unsafe because they increase the risk of the vehicle skidding and going out of control. Similarly, the chances of accidents run high when you drive in a fog because visibility often gets restricted. The best advice for drivers is to go slow or stop if possible when the weather goes bad. If you plan to travel on the highway, do check the weather forecast before setting out.

Bad roads

An auto accident is not always the driver’s fault as bad roads can cause it too. Roads that are in need of repair can considerably affect the ability of the vehicles to steer and stop. Potholes, construction sites and poor visibility on roads are some of the key concerns for drivers. Things can get worse when the weather conditions are not conducive. Drivers should ideally avoid traversing such routes and be extra careful if they absolutely have to travel. Driving slowly and keeping the vehicle under control is the best thing to do.

Distracted driving

While there are several factors that drivers cannot control, there are others that are completely avoidable. One of these is distracted driving, which is mostly attributed to calling, texting, and multitasking while driving. According to Jeffrey Preszler from PreszlerLaw.com, Ontario Provincial Police cite texting distractions as the cause of anywhere between thirty to fifty percent of all auto accidents in Ontario, despite existing laws. This is a dangerous practice as the driver’s focus is shifted towards the phone rather than the road, which can be fatal particularly at high speed.

Aggressive driving

Some drivers, specific youngsters, tend to become aggressive once they are behind the wheel. This usually happens due to peer pressure or simply because they want to play cool. Older drivers often get aggressive due to stress. Whatever may be the reason, aggressive driving is risky behavior. People who drive aggressively practice activities such as speeding, tailgating, improper passing, weaving from lane to lane and ignoring traffic control. Such activities elevate the risk of accidents manifold and should be absolutely avoided.

Driver fatigue

The stress and restlessness that are parts of the modern lifestyle impact human behavior in many ways and unsafe driving is one of them. This is the reason that driver fatigue emerges as one of the most common reasons for auto accidents. While some drivers simply doze off behind the wheel, others experience drowsiness due to some medication and poor health. The best things to do are to take good rest before long road trips, get short breaks during long drives and avoid medicines that make you feel sleepy.

Speeding

Despite strict rules against exceeding the speed limits on the road, people still do it and cause an increase in the number of accidents. High speed, in fact, is one of the leading causes of fatalities during road accidents because the chances of life-threatening injuries are high. Not only are the drivers and passengers are at risk due to over speeding, but there is also a possibility of collisions and crashes which risks other vehicles and pedestrians as well. Speeding should be avoided, whether it is due to habit or just because you are late for work.

Wrong-way driving

Another reason for auto accidents is wrong-way driving, which happens when people tend to ignore road signs and take wrong lanes on the highway. Whether intentional or accidental, such lapses are dangerous because they can result in horrible accidents. Drivers should pay attention to traffic rules and street signs, particularly when driving in unfamiliar areas. Extra caution should be taken while making turns because this is where most accidents occur.

Tire blowouts

A sudden tire blowout can cause the vehicle getting out of control and swerves unexpectedly. Most drivers find it difficult to control the automobile when this happens. Being at high speed aggravates the risk even further. Staying calm and controlling speed is the key. It is recommended that you should check the tires properly before leaving for a long journey. In all circumstances, tires should be monitored on a regular basis.

While some of these causes are not avoidable, others can be completely prevented by driving carefully and taking some precautions on the road. These habits can save your life as well as those of others.

3 Top Ways to Get Quality Backlinks for Your Local Business

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According to research, acquiring quality backlink is one of the most important factors in the success of local SEO. A healthy backlink profile boosts your ranking in organic search results and brings more traffic to your site. If you’re looking for legit and effective ways to gain high-value link signals pointing back to your local business website, here are three tips to help you get started.

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Partner with local businesses that cater to your audience

Mutual promotion and shout-outs are a great way to build your brand’s visibility organically. If you have a good network of fellow entrepreneurs in your area, this should be fairly easy to achieve. If not, you should still give it a try—reach out to local businesses that serve your target audience and offer to exchange blog posts and social media mentions.

For instance, if you run an online women’s shoe store, you could collaborate with local stylists, clothing stores, gift shops, wedding planners and the like for a mutual backlink exchange. Just make sure that the brands you choose for collaboration are relevant to your product or service, have a good reputation and search engine rating and, above all, cater to your ideal potential customer.

Hire a professional blogger outreach service

Rather than wasting time trying to locate and contact influential bloggers in your niche, invest in a good manual blogger outreach service led by a digital agency with exclusive experience building successful backlink profiles for local businesses.

This will have two distinct advantages as opposed to DIY blogger outreach: one, you will be saved weeks of hard work that goes into building a good blogger profile and, two, you’ll get access to the expertise and resources of a business that does blogger outreach for a living, thus giving you a ready-to-use local influencer network to promote your brand.

Reach out to local publications

Getting links from local online press is a great way to boost your SEO rankings. Online news publications and magazines have a wide reach, which will place your brand right in front of your local audience. Moreover, these websites are already optimized for local searches and the good ones will also have superb SEO metrics.

According to SEO analysts at Submitcore, gaining a backlink from the homepage of a high-authority local website can fire up your local SEO and bring instant brand recognition, provided you use the right anchor text and steer clear of cramming your post with keywords.

So reach out to the editors of your local publications with news that is relevant and local—it could be an announcement of a local event sponsored by your business, an informative article, or a press release. Include a link to your site placed naturally in the article and, if needed, request the editor not to remove the hyperlink from your post when they publish it.

Building a natural backlink profile comprised of links with varying scores will help you avoid Google penalties and gain long-term credibility for your brand.

Make The Most Of Your iPhone With These Tricks

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Android as well as iPhone devices come with advantages and drawbacks but the general belief is that iOS is much easier to use on a daily basis. You will be able to find a number of advanced features that are hidden below the polished surface. If you do not know that these features exist, you might not be able to make the most of your iPhone. Learn different ways to make the most of the advanced iPhone features.

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Use your keyboard as trackpad

Your iPhone keyboard can be used as a trackpad. You can easily move your cursor accurately and locate the different parts of the text without tapping on the screen again and again. In order to use it, you need an iPhone which has 3D Touch capabilities. All you need to do is firmly press and hold anywhere on your keyboard in order to activate the trackpad. Now drag the finger around so as to move your cursor across the text.

Hit backspace in the calculator

If you use the calculator app, you are well aware of the difficulty of typing a wrong digit and then having to start the calculation again. There is a backspace function which means you will not have to go back to the AC or C buttons every time you make a mistake. All you have to do is swipe to your right or left on the top of the screen. This motion will act as a backspace command and it will help remove the number entered last.

Hide photos

We all have photos or videos that we do not want to share with our friends. Not many are aware of the fact that iPhone has a feature which allows you to hide the personal pictures. Inside photos, you need to select the images you want to hide and then click on the button for sharing. Now click on hide. Your pictures will now not be visible from the moments and collections but you can access them through your albums screen.

Receive notifications through camera flash

You can get the iPhone’s flash to light up every time a notification is displayed. It can come handy in meetings when people put their phones face down on the top of the table. In order to use this feature, you need to go into Settings and then tap on General and Accessibility. Now switch on the LED flash for Alerts toggle switch to on. If you do not like to be disturbed when the phone is on silent mode, you can tell the flash not to light up then. However, using this feature could drain your battery faster than it normally does. According to David Payette from UpPhone, one reason your iPhone battery drains so fast is that any apps that allow push notifications are always running in the background. Turning off push notifications for any apps you don’t need them for will prolong your phone battery’s life. Hence, you can turn on the flash notification when you head to a meeting and then turn them off to save the battery.

Bedtime

Your iPhone not only allows you to set an alarm to wake up on time but it will also ensure you go to bed on time. You need to open the clock app on the phone and then tap on the bedtime link at the bottom. Now you will have to set the time you want to be woken up in the morning and the number of days you want to wake up at that time. The iPhone will then inform you when it is bedtime and it will track how well you are doing with your sleep targets.

Get the lost phone back

Even if you are not fond of the Apple Health app, you can use the Medical ID section. It has details like your contact information of your kin, allergies you have and this information will be shown on the lock screen when somebody taps on the emergency link. Hence, anyone who picks your device will have access to this information. If your phone gets lost, somebody who finds it can simply tap through to find a way and return it. You can also locate a device through the Find my iPhone feature which will allow you to track the phone on a map.

Use these features to make the most of your iPhone and to increase its efficiency for your daily use.

Importance Of Customer Service For Your Business

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Every business owner will accept the fact that there is nothing more important than a customer. No matter the size and type of your business, if the customers are not satisfied with your product or service, they are not going to come back to you. Customer service is absolutely the most important part of any business. The most valuable thing for a business is to over-deliver in terms of service to a customer. There are basically only two ways you can improve the operations of a business and this is by increasing sales or by decreasing the costs. It is difficult to decrease costs but you can increase your sales with better customer service. Your customer service should convince the customer to choose you over competitors. Here are a few reasons why customer service is important for the business.

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  1. It will help build trust

 In the days of social media and digital marketing, people only stay loyal to a company if they have a reason so. Since there is plenty of competition in the industry, customers will move from one brand to another in no time. Hence, you have to work harder to keep the customers and to build their trust in your brand. When you provide the best customer service, you will be able to increase trust and this will make a huge difference to your business. Customers will not jump the ship and they will remain loyal to your business solely because they trust your brand.

  1. Customer service is more important than the price

A lot of customers prefer quality customer service over a reduction in price. They will prefer to pay more for a product if they are getting better customer service with the same. Do not worry about pricing your product right, instead, focus on winning the trust of the customers and giving them exactly the kind of service they are looking for. Denise Mayer from Service Skills (https://www.serviceskills.com/) says that making eye contact and smiling enough to show your teeth are two actions that will improve your customer service.

  1. Build brand awareness

 Word of mouth is very powerful for any type of business in the industry. It is important to know what your customers are saying about you. This could make or break your business. Hence, if you provide great customer service, people will be talking about it and they will remember your brand. When your customer is satisfied with the service you provide, they will talk about it to others and will highly recommend it. This will get you more customers and higher revenue without incurring any costs.

  1. Reduce business problems

Whatever the size and type of business, problems are going to arise. You cannot avoid the problems no matter how hard you try. There is no perfect business with perfect customers but you can ensure that friction does not become an issue. When customers know that they can voice complaints and their complaints will be handled properly, they will be more comfortable in doing business with you. Every single complaint or feedback should be carefully handled so as to ensure that all customers are heard. You never know where you might get the much needed feedback from. Appreciate the customers and pay attention to what they have to say to you. This will automatically reduce the problems significantly in your business.

  1. Appeal to the customer

There was a point of time when business was all about closing a sale and it did not matter how you did that. These days, you need to cater to every customer and they will make a decision based on the experience. The customers simply do not want to be a member but they want something more from you. You can no longer treat a customer like another number, you need to go out of your way and give them an experience they will cherish. It does not matter whether they make a purchase from you or not, the brand should appeal to the customer.

In any business, nothing matters if you offer bad customer service. Keep these few things in mind so that you achieve success through efficient customer service. You need to offer the best customer service in order to enjoy positive results in your business. There should be no excuses when it comes to customer service and you will have to go out of your way to ensure that every customer you cater to is happy with the service.

Benefits of Professional Resume Translation Service

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The key variation among a cv and a resume is the overall length of the documents. A resume is designed of 1 or 2 pages that outline your capabilities, education and learning, and expertise. A CV, on the contrary, is a longer and more detailed document. In the US, a Curriculum Vitae is primarily used when qualifying for education, academic, research, or scientific positions. Your resume is the very initial thing future workplaces see prior to they call you for a meeting. A quality resume aids you exhibit your practical experience and qualifyings measures as though will spotlight why you are suited for the said placement.

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A reputable professional resume translation service can help you in translating the elements of your resume or CV to another language. This will allow you interact to potential recruiters in several countries where you plan to migrate and work. Their services can really help you form a superior first impression on potential recruiters so they will be more keen to choose you for the job.

Listed below are the best rewards of tapping the Protranslate services of specialist resume translation service given by a reliable translation agency:
– Experienced resume translators with approved diplomas on translation and specialist degrees
– Professionals in various technical areas just like technical translation, law translation, and economic translation. This will help you spotlight your qualifications that will rely on your prior experience on the field.
– Native speakers of the language
– Excellent checks done on a consistent manner
– Technically good and error-free resume
– Format of your resume relying on the local inclinations
– Quick turnaround period
– Cost-effective resume translation solutions

When you contract out your resume translation demands to the experts, you can have the guarantee that your resume will be translated in a way that will definitely create a long lasting notion on all your possible employers. For those who need resume translation, make certain you constantly trust the expert to get top quality end results. In this way, you can get your dream job at the closest moment attainable.

A New Home for Your Trusty Gadget: Don’t Buy a Smartphone Case without Reading These 5 Tips

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When you use hundreds of dollars on a new phone, it makes so much sense to also spend some money on a smartphone case. Smartphones can be useful gadgets but when they are accidentally dropped, they can get broken or scratched. For that reason, smartphone cases can be quite instrumental when it comes to preventing such incidents from taking place. When buying a smartphone case, here are a few pointers to have in mind.

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  1. Folio Cases

Wallet or flip-flop cases can be pocket-friendly and stylish. These cases are an excellent alternative to the traditional types if you plan to sling the phone in a bag because they provide all-around protection. Folio cases can vary when considering drop protection because some have shell-type protection in the inside while others do not offer protection on the corners or sides.

You can visit Custom Envy to get an idea of what the right smartphone case is ideal for your situation.

  1. Battery Cases

When it comes to issues raised regarding mobile phone technology, poor battery performance top the charts. To avoid this problem, you can always consider getting a battery case. These kinds of cases usually come with a built-in battery which is capable of boosting your smartphone for additional hours.

  1. Tough Cases

If you are looking for a case that will most likely survive a drop, you can opt for a tough case for your smartphone. There are numerous tough cases in the market, so you’ll want to choose one that meets your needs in the best possible way. A standard combination which functions effectively involves layers of polycarbonate (toughened) along with an inner layer of another softer material such as silicone for absorbing shock. Additionally, watch out for a military drop-test certification.

Expect the tough cases to add some bulk and weight, but they are found in a variety of styles. Additionally, these cases cannot stop you from accessing what you need to access. You should expect an added grip to minimize the chances of slipping from your phone and falling down.

  1. Rugged Cases

These types of smartphone cases are another option you can look out for. Their reinforced cornets and their inclusion of air pocket minimize the damage risk, although they inevitable add bulk. Rugged cases are recommended because they are easy to grip. They are excellent because they absorb shock and help prevent breakages during falls.

  1. Basic/Slim Cases

In some instances, you could be ashamed of covering the gorgeous design of your smartphone, or maybe you do not need something that is too bulky in your pocket. If appearance and style matter more to you than protection, then basic or slim cases are best for you. This case will protect your gadget against scratches and boost its chances of surviving a fall.

Final Word

If you get the opportunity of looking at some of the cases available before going ahead to buy one, then it is important to have the pointers above in mind. Knowing what it is you are looking for will make your purchasing decision much easier and will ensure you get a case that best suits your gadget.

How to Set up Your HubSpot Mailchimp Integration in 15 Minutes or Less

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Today, the rise of automation is changing the way that people work by helping us to do more in less time. It’s given us the power to increase our productivity and efficiency, by investing just a matter of minutes.

Whether you’re just starting out writing amateur blogs, or whether you’ve spent many years building a network of devoted followers, automation can be key to helping you achieve your personal best.

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By connecting HubSpot to MailChimp, you can quickly and easily integrate the two, allowing a seamless transition that transfers into professional email marketing campaigns. Together, these programs can help you attract visitors to your site, generate leads, increase conversion rates and grow your business effortlessly.

Read on for your simple step-by-step integration guide to merge HubSpot with MailChimp!

What Do the Creators of Amateur Blogs & Established Retail Business Owners Have In Common?

Both have the potential to benefit from HubSpot and MailChimp! And, by combining both of these programs, marketers have the power to gain even more.

Watch your new blog grow to amazing heights or see your business sales soar. And what’s better?

HubSpot MailChimp integration only takes a few minutes and can be completed easily by following just a few simple steps.

Why Should You Integrate HubSpot and MailChimp?

By integrating HubSpot and MailChimp, your capabilities multiply exponentially.

Here are a few reasons that the integration of these two programs makes sense:

  • Insert subscribers for multiple lists, including auto-update lists, static lists, groups and more
  • Automate email campaigns
  • Reach more contacts
  • Increase your marketing prowess

Many people have been using MailChimp and Hubspot for years. But now, they combine to create a whole new level of marketing magic.

Easy Steps to Integrate HubSpot Contacts With MailChimp

The integration process is so simple it’s almost too good to be true. Except, it’s not. In fact, the entire process can be completed in under twenty minutes.

  1. Set Up Accounts For HubSpot and MailChimp 

Although it might go without saying, in order to integrate HubSpot and MailChimp, you will first need accounts for both.

  1. Connect HubSpot and MailChimp Accounts

Just a few more steps and both accounts will be able to work together without a hitch.

  • First, go to HubSpot and click the settings icon located in the main navigation bar
  • Then, look for the left sidebar, and navigate to “Marketing” > “Email service provider”
  • Click “Connect email provider”
  • Select “MailChimp” in the dialog box
  • Once you’re redirected to the login screen, you will need to enter your MailChimp login credentials, then click “login”
  1. Connect Pop-Up Forms

Once you have connected your accounts, it’s easy to connect pop-up forms.

  • In your HubSpot account, go to “Marketing”, then “Lead Capture”, then “Forms”
  • Click the “Form type” from the upper left dropdown menu
  • For form-type, select “Pop-up”
  • Click the name of the pop-up form that you want to push to MailChimp
  • Click the Options tab from the pop-up editor form
  • Find the “Push new contacts to your email provider section and click “Select lists”
  • In the dialog box, select the MailChimp lists that you want to add the contacts submitting the form
  • Click “Save”

It’s that easy!

Get More News You Can Use to Boost Your Blogging Career!

Want to find out even more ways to attract followers?

You can quickly transform your amateur blogs into a social media sensation with the right tips and tricks.

Check out this post to learn how to create perfectly-optimized posts using proven SEO strategies!

Streamlining Your Online Advertising Efforts: 9 Strategies for Lowering Your PPC on Google Adwords

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Whether you’re in charge of your online advertising campaigns, an agency owner that runs client campaigns, or a digital marketer using a white label PPC agency to manage campaigns, making sure that your profits are high and your ad costs stay low is always a priority. Google Adwords is a common go-to platform for running ads. However, the costs can be quite high if you don’t know what you’re doing. If you’re struggling with Google Adwords, here are nine strategies you can use to lower your costs.

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  1. Start with the Headline

The first thing that users will see in your ad is the headline. As such, you want to put most of the emphasis here when building your campaign. Many people play around with testing single words in their headline. While this can help you see lifts in your CTR, it’s a better idea to try different headlines altogether.

This approach gives you a better of idea of how to position your ad. Instead of seeing small lifts in CTR, you’ll see a big difference in overall performance. Once you figure out which kind of headline results in the highest CTR and sales conversion rate, you can start playing out with different words, spacing and phrasing in the headline.

  1. Work on Improving CTR with Your Ad

Once you get your headline down, you want to start working on the rest of the ad. Think about what you want to say in your ad. A lot of the time, your headline will determine the direction for the rest of the ad. But sometimes, you’ll have more space to stand out with your ad text.

For example, instead of describing the product in your ad, you can create an attractive offer. You can even lead into the sales copy or content such as “Video shows how this RC copter is different.” Another aspect of the ad you want to play around with is the display URL. You can test making it the keyword you’re targeting, using a call to action, or even a phrase that ties into the ad.

  1. Try Singling Out Certain Keywords and Put it into a Separate Group

It’s not uncommon for advertisers to put similar keywords into one ad group. This works without any problems if the keyword searches are very similar. However, there are still instances when a particular keyword may be dragging down the performance of your ad group. There are several reasons this can happen.

One is that the search intent may be different for this keyword. Another is that the keyword is too general to be in the ad group. Whatever the case is, you want to take it out of the ad group and put it in its own ad group to test different ads for it separately.

  1. Enable Dayparting aka Ad Scheduling

One thing that many people overlook is the fact that people can often make purchases during certain times of the day over others. For example, a person window shopping after midnight may not want to make a financial decision compared to a person shopping during the afternoon. However, both people are still clicking on your ad and costing you money.

That’s why you want to see which timeframes lead to the most sales. If you see a significant pattern in your campaign, then you can enable dayparting or ad scheduling so that your ad only runs following a specific schedule. You can choose the multiple timeframes and days to run your ads.

  1. Follow Landing Page Best Practices

Google uses a quality score formula to determine how much you’ll be paying per click. One of the biggest factors in determining your quality score is your landing page. If you want to lower costs, you want to follow the best practices advised by Google.

You need to do things like ensure you have a contact us page, page that describes your business, a page that communicates your privacy policy, and statements that disclose your affiliate relationships (if any). Aside from that, you should also be working on your landing page copy, design, and offer to try to increase your conversion rates.

  1. Decrease Your Bid and Position

Don’t assume that you have to be positioned in the number one position to get the most of your ad. Sometimes it makes sense to decrease your bid and your position to the second or third position. You may find that the first position may be leading to impulsive clicks from users that are not even interested in what you’re offering.

If your ad is in the first position and you’re losing a bit of money, then try pulling back your ad costs. You may end up attracting more qualified traffic, reducing your costs, and avoiding a bidding war. Just make sure that you don’t scale it back too much or you may lose the top three position. Take it step by step to see how your ad gets positioned.

  1. Work on Your User Experience

User experience has become important not just for Google Adwords, but for all websites. But it does play an important role in Google Adwords when you consider the fact that a big portion of the traffic comes from mobile devices. As such, you need to optimize your website for mobile devices beyond just utilizing responsive design.

Your text needs high readability. Your navigation menu has to be well organized and easy to interact with. Your website needs to load quickly. Your CTA buttons must be easy to click on in smaller screens. Think about your site’s current user experience and come up with different ways to improve it.

  1. Use Device Targeting

With Google Adwords, you have the option of being able to target desktop and mobile users separately. This means that you can set up campaigns specifically for mobile device users. So when targeting mobile device users, you can do things like using AMP versions of landing pages, setting up mobile first design websites, and enabling mobile specific features to enhance the experience. You can also run different types of ads such as ones that allow users to call you from the ad itself.

  1. Enable Ad Extensions

Did you know that you can enhance your ad with ad extensions? Extensions help you add more value to your ad. For example, you can add location information, additional text, and links to specific pages. It’s all about adding them in the right context.

These extensions can often boost CTR and conversions. And what’s great about them is that there is no additional charge to add them. They tend to work very well for location based ads where you need to provide additional information for local users. To learn more about the kind of extensions you can enable, you can visit the official page here.

There are other strategies out there that will help you lower your Google Adwords costs. You should continue learning about what other advertisers are doing and keep track of the latest Google changes. Let this be a starting point for you in your soon-to-be profitable Adwords campaign.

5 Digital Marketing FAQs for Local Entrepreneurs

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If you own a local small or medium-sized enterprise and want to take it online, you’ll find that internet marketing is an indispensable part of running a successful online business. While you need not learn the intricacies of digital advertising and marketing tools, having a basic knowledge of the key concepts discussed below will help you make informed decisions.

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What is SEO and why is it important?

SEO (search engine optimization) is a digital marketing tool used by internet marketers to bring traffic to your website. This is achieved by optimizing your website so that it will rank higher in Google search results.

Search engine optimization is a complex process that uses several tools, such as onsite and offsite keyword optimization, content marketing, social media marketing, backlinking, local citations and guest posting to increase the online visibility of your business and bring you more customers. When someone types a certain query on Google, it is SEO that ensures that your business will show organically in their search results.

Read this detailed blog post at https://www.digitallogic.co/blog/seo-vs-sem/  to understand the difference between organic (SEO-driven) and paid (SEM-driven) traffic. To get the maximum benefit from your investment in SEO, choose a reputable SEO company with a track record of helping local businesses grow through effective marketing.

What are backlinks and citations?

Backlinking or link-building is a great tool available to digital marketers that helps increase organic traffic to your website from trusted sources. Backlinks are also called inbound links or incoming links, which are basically hyperlinks placed in content published on different relevant sites in your industry niche. These links bring readers to a particular page on your blog or website. The more high-quality backlinks you have pointing to your site, the better will be your ranking in local search results.

Quality backlinks are gained by publishing articles and blog posts on well-regarded websites. You can do this yourself to an extent, but a wiser option would be to outsource the arduous task to a link-building agency.

A citation, on the other hand, is an online mention of your business. A complete citation would include your website, official logo, and NAP (name, contact details and local address). Local citations are obtained in trade directories and high-authority business listings, and they’re extremely useful in gaining Google’s trust as well as new customers.

Do I really need a blog on my B2B website?

Regardless of who your target customers are, integrating a blog into your website gives you a platform to share your expertise, core competencies, success stories, updates and announcements with your customers and stakeholders.

For instance, if you supply paper cups to coffee shops across the city, a blog is a great place to share your journey, talk about innovation in your industry, highlight your environment-friendly business practices and so forth. A blog serves as a knowledge hub, but it is also an important SEO tool that can drastically improve your Google rankings, bring you quality leads, and place you as an industry leader among your peers.

What is mobile optimization and why is it important?

Aside from having a well-functioning mobile version of your blog or website, you need to ensure that your mobile site is optimized—that is, it loads quickly and offers easy navigation to mobile and tablet users.

As more and more new-age online customers use their cellphones to find and purchase products and services, search engines are increasingly using mobile optimization to rank websites. This means that if your online store or website is not optimized for mobile, it will rank lower in mobile search results, thus directly affecting your revenues. Having a mobile-friendly version or app in addition to a good desktop website is essential to capture the modern-day digital customer. So get in touch with a web developer that can create a fast, efficient and secure mobile site for your business.

Why is loading speed important for the success of my website?

Research shows that a visitor will abandon a web page if it takes more than two or three seconds to load. Aside from a user-friendly design, excellent navigation, and error-free content, your business website needs to be really fast if you don’t want your potential customers to leave the site out of frustration.

Ideally, you should target a loading speed of fewer than two seconds, which can be achieved by having your web developer fix any design or technical flaws that could be slowing down your site. It’s important to fix this issue as it also impacts your search engine ranking.

Carrosserie : What Are the Benefits of a Paintless Dent Removal

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There are countless ways your vehicle can be damaged, whether from an accident, a snowstorm or a neighbor’s clumsy kid. In all these scenarios, a paintless dent removal is a fast and relative cheap way to get a debosselage in order to fix certain type of dents you wish to get rid of. If you’ve never heard about this technique, read what’s next to learn everything you need to know about this process.

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What Differentiates Paintless Dent Removal from Other Techniques?

Paintless dent removal is probably the ideal way to eliminate small dings and scratches on a vehicle. By using a tool that is precise, the dent is pushed and pulled until the surface has regained the shape it should have. On the flip side, a dent fix consists in thumping the alloy and sanding the impacted spot. It entails filling gaps with putty. The damaged area must be sanded, primed and then painted after the procedure is complete. While conventional dent mend fills in scratches with paint or body filler–and often makes them show up as good as fresh – it will not actually fix the dent issue using a sustainable, long-lasting alternative. A paintless dent removal, however, requires sanding, and that’s it, no fillers or risks. Unfortunately, depending on the location of the dent, its depth and its width, a paintless dent removal may not necessarily be an option. That being said, when it is an option, there are many benefits that come with using this process. Here are the 5 main ones.

It Doesn’t Negatively Impact the Value of your Car

If you own a vintage or luxury car and need a dent repair, rest easy. Paintless dent removal will make any worries that you may have about maintaining the car’s unique look and value go away. While conventional repairs utilize paint and filler to repair areas affected by the accident, paintless dent removal employs technical instruments (and also smallish alterations) that don’t necessarily change the original appearance of the car. And you know what? The dent won’t ever come back if you’re not involved in another incident.

It Takes Less Time Than the Alternative

A paintless dent removal takes significatively less time than a traditional dent repair. Part of it is because less materials is required and there are fewer steps to complete, but also because there’s 0 time wasted waiting for a paint job to dry or any material to settle. Where conventional fix can takes as long as several weeks, paintless dent repairs are usually finished in one day, usually in a couple of hours.

It’s a Highly Cost-Effective Solution

Because a paintless dent removal takes so little time, it also has labor costs that are significatively lower than the ones that are common with traditional dent repair. There also no reason to concern yourself the cost of the usual inputs (fauto paint, primer, filler etc.) and that also contributes to lowering down the cost in a significant manner. It goes without saying, but let’s point out that cost is not the same depending on where is the dent and the extent of the issue.

It has a Smaller Carbon Footprint

On top of requiring less time, hassle and money, a paintless dent removal has no negative impact on the environment. Indeed, traditional dent removals use body filler and paint comprising compounds, which can cause harm. On the flip side, because paintless dent removals don’t need to use that kind of input at all, there is no side effect in the environment or on your own vehicle as well as your wallet.

It’s Well Perceived by Insurance Companies

Paintless dent removals also have the added benefits to be well perceived by insurance companies. Indeed, they tend to reimburse the price asked by the mechanic without doing much fuss about it. If it’s a first time for time, the car mechanic you’ll choose to deal with will explain to you everything there is to know about the procedure and the communication with your insurance about it.

In case you’ve noticed a little dent, ding or destroyed part on your vehicle, you may be the ideal candidate to get a paintless dent removal. Because untrained mechanics can actually cause far more hurt than good, it is critical to speak to your local automobile body mechanic center to have the opinion of  a professional.