An effective on-page SEO strategy is absolutely essential in today's business world. In fact, according to data results based on SEO tools more than 71% of all Google searches resulted in a click on its first page while the second and third pages receive less than 6% of the clicks. In other words, if your web pages are not indexed front and center, you will have great difficulty attracting users to your site. Since a good overall online marketing plan starts with getting viewers to browse your website in the first place, it is important that you consider these 5 tips for balanced and successful on-page SEO.
Optimize Keywords in Title Element
After typing words into a search engine, the title element is what the user sees in the results, specifying the purpose of the web page. When your web page shows up in a search engine's results, you only have around ten seconds to make a good impression in the mind of the searcher. This is where the word choices contained within the title element becomes important as you seek to increase your search-engine ranking. Therefore, it is essential that you put a lot of thought into it. Along with important keywords associated with your web page's purpose, including modifiers such as “2017” “top” and “review” can also increase interest in clicking on your site. Note that since your title tag cannot exceed 65 characters, you will need to keep it concise. Ultimately, if you strike the right balance between a title tag that has a high impact and the need for search engine optimization, you'll be on the right track to success.
Include Keywords in Your URL
Much like with your title element, you want to make sure that your URL is geared towards SEO. This matters for two major reasons. First, the search engine itself factors in your URL as it determines the relevancy of your web page when users do a search. Second, the viewers themselves generally associate the words contained in the URL with the content of the page. In this case, using the actual headline of your article would be ideal.
Focus on quality content
Getting clicks is just the start. Once a user seeks your web page, you must ensure that they have come to the right place. If you want a high website ranking, it needs to contain information that is useful, interesting and completely relevant to the products or services you provide. As time has gone by, Google and other top search engines have grown increasingly sophisticated in terms of how they index the searched sites. As a result, randomly adding popular keywords is no longer as effective as it once was, nor is inserting the same keywords over and over again. As a matter of fact, your site can even end up being banned from search engines or at least drop dramatically in their ranking if users complain about the quality or feel they are being deceived. While considering keyboards, make sure to use variety in the form of synonyms and focus on the topic in a broader way in order to provide more depth. Bottom line: use variety in your word usage and write text that is meaningful and conveys a sense of professionalism.
Garner External Links
Work on building a solid, trustworthy reputation. If you succeed, other websites will reward you by linking to your pages. This is regarded as one of the most important sources for increasing your ranking because it is so hard to manipulate. If you work to make your web pages relevant and provide high quality information, other sites will notice and it will have a positive snowball effect on your search ranking. The Essay Vikings, a quality academic writing site, is an example of an external link.
Don't Forget About Internal Links
As users browse through your web pages, you will want to make sure to include links not just to other websites, but to your other web pages as well. This will ensure that you are fully maximizing viewership of all your pages. For example, if you are writing an article and are referring to information that you have provided on other pages, it provides a great opportunity for the reader to become more immersed in your website as a whole and will result in boosting the page rank of all your pages.
Bad and Good SEO Practices
If you focus on your title element, URL title, the quality of the content, garner external links and include internal links, you will be on the road to SEO success in 2017. This very good article contains additional information about good and bad SEO practices that you should know about.
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