If you own a local small or medium-sized enterprise and want to take it online, you’ll find that internet marketing is an indispensable part of running a successful online business. While you need not learn the intricacies of digital advertising and marketing tools, having a basic knowledge of the key concepts discussed below will help you make informed decisions.
What is SEO and why is it important?
SEO (search engine optimization) is a digital marketing tool used by internet marketers to bring traffic to your website. This is achieved by optimizing your website so that it will rank higher in Google search results.
Search engine optimization is a complex process that uses several tools, such as onsite and offsite keyword optimization, content marketing, social media marketing, backlinking, local citations and guest posting to increase the online visibility of your business and bring you more customers. When someone types a certain query on Google, it is SEO that ensures that your business will show organically in their search results.
Read this detailed blog post at https://www.digitallogic.co/blog/seo-vs-sem/ to understand the difference between organic (SEO-driven) and paid (SEM-driven) traffic. To get the maximum benefit from your investment in SEO, choose a reputable SEO company with a track record of helping local businesses grow through effective marketing.
What are backlinks and citations?
Backlinking or link-building is a great tool available to digital marketers that helps increase organic traffic to your website from trusted sources. Backlinks are also called inbound links or incoming links, which are basically hyperlinks placed in content published on different relevant sites in your industry niche. These links bring readers to a particular page on your blog or website. The more high-quality backlinks you have pointing to your site, the better will be your ranking in local search results.
Quality backlinks are gained by publishing articles and blog posts on well-regarded websites. You can do this yourself to an extent, but a wiser option would be to outsource the arduous task to a link-building agency.
A citation, on the other hand, is an online mention of your business. A complete citation would include your website, official logo, and NAP (name, contact details and local address). Local citations are obtained in trade directories and high-authority business listings, and they’re extremely useful in gaining Google’s trust as well as new customers.
Do I really need a blog on my B2B website?
Regardless of who your target customers are, integrating a blog into your website gives you a platform to share your expertise, core competencies, success stories, updates and announcements with your customers and stakeholders.
For instance, if you supply paper cups to coffee shops across the city, a blog is a great place to share your journey, talk about innovation in your industry, highlight your environment-friendly business practices and so forth. A blog serves as a knowledge hub, but it is also an important SEO tool that can drastically improve your Google rankings, bring you quality leads, and place you as an industry leader among your peers.
What is mobile optimization and why is it important?
Aside from having a well-functioning mobile version of your blog or website, you need to ensure that your mobile site is optimized—that is, it loads quickly and offers easy navigation to mobile and tablet users.
As more and more new-age online customers use their cellphones to find and purchase products and services, search engines are increasingly using mobile optimization to rank websites. This means that if your online store or website is not optimized for mobile, it will rank lower in mobile search results, thus directly affecting your revenues. Having a mobile-friendly version or app in addition to a good desktop website is essential to capture the modern-day digital customer. So get in touch with a web developer that can create a fast, efficient and secure mobile site for your business.
Why is loading speed important for the success of my website?
Research shows that a visitor will abandon a web page if it takes more than two or three seconds to load. Aside from a user-friendly design, excellent navigation, and error-free content, your business website needs to be really fast if you don’t want your potential customers to leave the site out of frustration.
Ideally, you should target a loading speed of fewer than two seconds, which can be achieved by having your web developer fix any design or technical flaws that could be slowing down your site. It’s important to fix this issue as it also impacts your search engine ranking.