SEO can be perplexing especially if you are a newbie trying to penetrate the online market. You get so much information online, such that you lose sight on areas you need to focus on in your site optimization efforts.
You area celebrated SEO expert, right? This is great! But remember, mastering SEO is not a stroll in the park. Google and other search engines keep updating the algorithms, and if you are not updated, your SEO efforts might not bore fruits any longer.
To better understand SEO and get the best out of it, the best thing to do is to go back to the basics. Outlined below are some fundamental SEO mistakes that your blog is making that you should avoid.
Writing poor content
This is the mistake number one that most bloggers make. When developing content, ensure you are writing for your target audience and not for the search engine. Of course, search engines will take any information as long as it is well optimized, but readers will only consume content they believe is of value to them.
When producing content for your blog, keep it simple. Avoid using jargon so that the readers can engage with it. Be concise and make it attractive. If your readers find that your content suits their needs, they might even hit the share button and help you drive more traffic to your site.
Blogging establishes you as an opinion leader in your industry, and give you an opportunity to create visibility for your brand.
When you write a blog copy, don’t rush to hit the publish button. Look at it, carefully, and ask yourself the following questions:
- What will the readers see when they scan the page?
- Is the information in this blog post useful?
- Have I optimized the post with the right keywords, tagging, and links so that it can be found easily by the reader?
- Does the headline give the reader a clear picture of what the article is all about?
- Does the content has a follow that make it exciting and easy to read?
Once you have made sure that you can answer the above questions in the affirmative, now it’s time to insert graphics into your text. They help a great deal in reducing information overload and attracting readership.
After developing a concise and interesting copy, you can use tools such as the white label rank tracker to analyse its performance in different search engines.
Using paid links
You might see paid links as a form of advertising, but Google and other search engines have a whole new idea about it. They take it as a way bloggers use to boost SEO rankings artificially, and if you are caught, you will be in for a hefty penalty. To be successful in blogging, you don’t need to take shortcuts. Take the high road, and ultimately, you will be a notable figure in the online space.
You are tired, and you need to post some content on your blog. So, you take an article you got from a competitor’s site, copy it, and post it on your site without making any changes or attributions. This is not only morally wrong, but it might affect the authority of your blog through what search engines call duplicate content.
If you want to get the best out of blogging, endeavour to develop original content. Google will give you credit for it. If you know you cannot write, remember there are thousands of freelance writers across the world waiting for someone to hire them. Get the best, and your content will always be top-notch.
Expecting results overnight
We all want results. We don’t want to invest in something that will take forever to yield a good ROI. If you are a blogger, however, you need to understand that SEO is an ever-evolving process requires time. Never make the mistake of expecting fast results from it, since you will end up being disappointed.
To get results, you should make sure that your content and SEO strategies complement each other. Hopefully, you will learn from the above mistakes and head in the right direction as far as better rankings in search engines are concerned. See you at the top. Good Luck!