According to research, acquiring quality backlink is one of the most important factors in the success of local SEO. A healthy backlink profile boosts your ranking in organic search results and brings more traffic to your site. If you’re looking for legit and effective ways to gain high-value link signals pointing back to your local business website, here are three tips to help you get started.
Partner with local businesses that cater to your audience
Mutual promotion and shout-outs are a great way to build your brand’s visibility organically. If you have a good network of fellow entrepreneurs in your area, this should be fairly easy to achieve. If not, you should still give it a try—reach out to local businesses that serve your target audience and offer to exchange blog posts and social media mentions.
For instance, if you run an online women’s shoe store, you could collaborate with local stylists, clothing stores, gift shops, wedding planners and the like for a mutual backlink exchange. Just make sure that the brands you choose for collaboration are relevant to your product or service, have a good reputation and search engine rating and, above all, cater to your ideal potential customer.
Hire a professional blogger outreach service
Rather than wasting time trying to locate and contact influential bloggers in your niche, invest in a good manual blogger outreach service led by a digital agency with exclusive experience building successful backlink profiles for local businesses.
This will have two distinct advantages as opposed to DIY blogger outreach: one, you will be saved weeks of hard work that goes into building a good blogger profile and, two, you’ll get access to the expertise and resources of a business that does blogger outreach for a living, thus giving you a ready-to-use local influencer network to promote your brand.
Reach out to local publications
Getting links from local online press is a great way to boost your SEO rankings. Online news publications and magazines have a wide reach, which will place your brand right in front of your local audience. Moreover, these websites are already optimized for local searches and the good ones will also have superb SEO metrics.
According to SEO analysts at Submitcore, gaining a backlink from the homepage of a high-authority local website can fire up your local SEO and bring instant brand recognition, provided you use the right anchor text and steer clear of cramming your post with keywords.
So reach out to the editors of your local publications with news that is relevant and local—it could be an announcement of a local event sponsored by your business, an informative article, or a press release. Include a link to your site placed naturally in the article and, if needed, request the editor not to remove the hyperlink from your post when they publish it.
Building a natural backlink profile comprised of links with varying scores will help you avoid Google penalties and gain long-term credibility for your brand.