We live in the age of “social”, with most of the potential customers we can reach through the internet having an account on at least one of the leading social networks – Facebook, Twitter, Google+, and so on. And most of them use their smartphones to access their preferred content, the same device they use to pay, keep in touch and play games – a device that is an integral part of their lives, which they almost never leave behind.
Android slots games have become an integral part of today’s mobile gaming community. Players enjoy taking their favorite games with them wherever they go, using them to kill time while they commute. Online games played for real money brought the experience into people’s homes two decades ago – and people are now taking the same games out of their homes, in their pockets, thanks to the development of mobile technology and broadband internet services. And dumbed-down versions of these real money games have invaded social networks, too.
A host of businesses have gone “social” and “mobile” in the last few years, which is great, but some of them have made some mistakes that holds back their development at best – and can cost them paying customers in the worst case.
1. Facebook Pages are for businesses!
I often find myself getting Facebook friend requests from small businesses in my area. I have to admit that I never respond favorably to such requests, as they show that the company behind them missed the point. The first thing they need to realize is that a business is not a person. A user will only care about the number of likes a selfie gets, while a business should care about a lot more – like the reach of the post, the number of visitors on their brand and so on. Facebook has created pages to offer businesses these free tools to measure their brand’s performance. Not having a Facebook page only shows that the business doesn’t care enough to create one.
2. Stick to the point!
The information posted by a business on its social media accounts should always be about a topic at least related to its own activity. But don’t make the mistake of posting updates only about yourself. On “business as usual” days, when you have nothing to announce, you will leave your subscribers without any updates, which will make them slowly forget about you. But don’t fall into the other extreme, posting irrelevant updates or things completely unrelated to your activity – this will most likely drive potential customers away, and attract people who you can’t sell to.
3. Discuss with your customers!
Possibly the worst thing a company can do on a social platform is to post an update then abandon it. Posting an update is not enough to keep your customers engaged – you need to keep discussing it with them, answering their questions and generally showing them you care. People using social networks expect you to be responsive, not just feeding them with content and expecting them to give you their money.
+4. Watch your style, language and punctuation!
Before posting an update, be sure to check it for spelling errors, punctuation and make sure it has the right style. Your subscribers will surely observe any mistakes and will be glad to point them out for you – which can be really embarrassing, especially if it happens often.