3 Essential Tips to Prepare Videos for Social Media

Are you thinking about promoting your brand or company on social media? Nowadays the best form of content to really build up a social media following is definitely video – but if you want to go down that route you need to be able to prepare your videos accordingly.


While preparing videos for social media can be quite involved, here are 3 essential tips that will get you off to a good start:

  • Use the recommended video format and settings

Although most social media platforms support a wide range of different video formats and settings, it helps to convert your video to match the ones that are recommended. That way you can be sure it will display properly and you won’t face any issues with its quality.

  • Recycle videos for different platforms

Every social media platform is unique in its own way with an audience that responds to different lengths of video. Some platforms may even have restrictions as well, so you should recycle your videos accordingly. For example, if your original video is a 2 minute YouTube video you can cut it into a 30 second video for Facebook, a 15 second video for Instagram, and so on.

  • Make sure videos are mobile-friendly

A good chunk of social media traffic will be on mobile devices, so it is important your videos are mobile-friendly. In particular you need to make sure that the video is just as effective on a 4 or 5 inch screen as it is on a 20 inch screen.

To prepare your videos for social media you’ll need the right set of tools – which is where Movavi’s video software will come in handy. It consists of specialized movie programs that are designed to provide you with exactly what you need for specific tasks.

With the video software that Movavi provides you will be able to fully prepare your videos as and how you see fit. Its software can convert video formats, edit videos, create videos, screen capture, and much more. In fact, it also can handle other types of media – including both images and audio files.

Because all the software under Movavi’s banner is engineered to be intuitive and easy to use, you should have no trouble getting started. Just give it a whirl to see for yourself how quickly you can prepare any videos for social media.

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